PAH Accountants

I recently attended a marketing seminar, presented by Robert Craven, and it was an interesting point, but not a surprise, to see that the best place to get referrals is from your existing customers. This is something we all want so we make a big effort to ask our customers for recommendations, referrals and testimonials.

However, do you return the favour and recommend your suppliers? At the end of the day they have given you a good service so it is a great way to say thank you.

Giving referrals and testimonials can actually be good for your own business. If you post a link via social media such as  twitter and facebook or independent testimonials on places like 4Networking these are like having a mini advert for your business. Whilst you are singing the praises of someone else it shows that you are a willing supplier and ‘busier’ in your

As many regular followers of this blog and clients/ contacts of PAH Accounting will know Social Media is a big influence on this firm and how it markets itself. Roland Millward has kindly given permission to include a guest blog which is copied from his own blog site – The Entrepreneur Club.

Social Media vs Traditional Advertising

We are all used to traditional forms of advertising. Newspaper, magazine, TV, radio, billboards, fliers and sponsorships. These of course all work in different degrees and some are extremely costly. It is often the case that the effect of such advertising can not always be accurately measured. There is the well known saying that 50% of advertising costs are wasted but which 50%?

The above methods of advertising are very much what I would call ‘in your face and tell ‘em’ what you are selling’ and of course some ads are designed for building the brand name.

How does Social Media work when compared to the time tested methods of advertising? In some ways it is very different. Most forms of Social Media are about building relationships, it is more like networking than advertising. The cost too is

I don’t read many business books. Generally I feel I have a good handle on business and how it works. I have a great network of contacts for business advice and help when needed. However, I felt compelled to read this one.

This has been written by the Managing Director of 4Networking, the largest joined up business network in the UK. As a member of the network I have met Brad on a few occasions and been intrigued by his stories.This book really is an extension of that.

It explains the story of how Brad went from quitting his high level marketing job to becoming a top rated speaker