Archive for the Marketing Category
The importance of ‘Brand’
The importance of ‘Brand’
Every day you come across brands, probably without really noticing it. It’s the car you drive, the advert at the bus stop and it is the sign above your local shop.
A brand is an identity. It can be anything from a name, a sign, a symbol (Apple), a colour combination (Coca Cola, red and white) or even a slogan (“I’m lovin’ it”, McDonalds) yet a lot of businesses don’t feel the need to have a brand. In fact, a brand is often seen as “just a logo”. It really is so much more than this. A brand is also a work ethic, an ethos, a
