Archive for the Marketing Category

May 31, 2011

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Categories: Business, Marketing, Networking

Helping the community

Anyone that knows me will know that I am a big football and sports fan. I play in the Cheltenham league, albeit at the bottom end of the scale.

One thing that I am particularly passionate about is getting children playing sport. My son currently plays for Bishops Cannings under 7′s and participates in the after school football club. He also attends Judo classes at his school. I firmly believe that children should be encouraged to be active and not part of the ‘Playstation generation’.

So what has this got to do with accounting? Well nothing really; however, I have recently agreed

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Protecting your intellectual property

May 10, 2011

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Categories: Business, Company, Marketing

Protecting your intellectual property

Many businesses ask what are the most important things they need to know about Intellectual Property so here goes:-

1 – If you have an idea or invention DO NOT TELL ANYONE

To be protectable by patent a new invention must be novel and inventive. As soon as you tell someone you have destroyed the novelty and hence made your invention un-patentable. If you do need to discuss your idea make sure you do it under the cover of a Non-Disclosure or

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Improving small business profits

November 4, 2010

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Categories: Business, Company, HMRC, Marketing, Networking, selfemployment, Taxation

Improving small business profits

Here is my video presentation of a 4sight that I did at 4Networking Taunton.

It highlights some of the issues that can arise in a small business and gives some tactics that companies can use to

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October 12, 2010

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Categories: Business, Company, Marketing, Networking

The Wiltshire Business Club

Have you heard of the Wiltshire Business Club?

Back in 2009 when PAH Accounting was first set up I needed a way to reach out to new contacts. I was already a keen networker but found it limited to breakfast meetings. Therefore I tried to join a certain evening networking group; however, I couldn’t get in because they already had another accountant.

Bright idea flashes up ‘I’ll start my own’!

I set up a basic Ning website and started promoting it on Twitter. A good online friend of mine Roland Millward spotted

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The importance of 'Brand'

July 27, 2010

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Categories: Business, Marketing

The importance of ‘Brand’

 

 

 

The importance of ‘Brand’

Every day you come across brands, probably without really noticing it. It’s the car you drive, the advert at the bus stop and it is the sign above your local shop.

A brand is an identity. It can be anything from a name, a sign, a symbol (Apple), a colour combination (Coca Cola, red and white) or even a slogan (“I’m lovin’ it”, McDonalds) yet a lot of businesses don’t feel the need to have a brand. In fact, a brand is often seen as “just a logo”. It really is so much more than this. A brand is also a work ethic, an ethos, a

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